NEW ORLEANS - The New Orleans Pelicans and Louisiana-based Smoothie King have reached a 10-year agreement to rename the New Orleans Arena as the Smoothie King Center. Yeezys Norge . Pelicans President Dennis Lauscha said such a deal had been a "gigantic" piece of owner Tom Bensons business plan since he bought the long-struggling small-market franchise from the NBA in the spring of 2012. "Finding a naming rights partner was key to the long-term financial viability of this franchise in this market," Lauscha said. Benson, who has owned the Saints since 1985, purchased citys NBA franchise — formerly called the Hornets — for $338 million and has consolidated the headquarters and many of the business operations of both clubs. The hope was that with the two franchises sharing resources and cross-promoting one another, the region could better support two major professional sports teams. Officials with both the club and Smoothie King declined to release financial terms of the deal, which also gives Smoothie King an option for a 10-year extension. Smoothie King owner Wan Kim said sponsoring an NBA arena in New Orleans helps his company demonstrate its commitment to the community where it is based while promoting its brand globally. Smoothie King, founded in suburban New Orleans in 1973, has 674 locations in 31 states and in Asia, and is looking to expand both nationally and overseas, Smoothie King President Tom OKeefe said. Of 30 NBA cities, 21 currently have Smoothie King franchises, he said. The arena is officially being renamed on Thursday, in time for next weeks NBA All-Star festivities in New Orleans. Kim, a native of South Korea who attended college and business school in the United States, bought the company in July 2012. He said he initially considered moving its headquarters to Atlanta or Dallas. "I started to realize a lot of people who live in New Orleans, for them, its very difficult to leave the city," Kim said. "Its a very different city. Its very unique, culturally, and I did start to see why people didnt want to move. "At the same time, I did feel our root is here and I shouldnt give up on that," Kim said. "Not only did we decide not to move out, but we are pretty much telling you (with the naming rights deal) that our group is here and we are sticking with it." As part of the agreement, Smoothie King will be airing commercials during Pelicans broadcasts, as well as sponsoring pregame and postgame segments. The companys smoothies will also be available at concession stands around the arena. Team officials said there were "two or three" other candidates for a naming rights deal, but that Smoothie Kings interests seemed most aligned with the Bensons goals of promoting the business climate in his home state. "Theres no more perfect story to say how businesses can root themselves in New Orleans and grow," said Rita Benson LeBlanc, Bensons granddaughter and a part owner of the Pelicans and Saints. She added that the agreement is "a testament to how New Orleans has recovered (from Hurricane Katrina) and how Louisiana is redefining itself as an economic development engine." The deal might have been completed before this season began, but because Smoothie King products contain nutritional supplements, NBA rules required that all of the companys products be tested to ensure there were no banned substances. LeBlanc said that process took about eight months. "We couldnt have any question as to what are the contents of the products that Smoothie King actually offers," LeBlanc said. Stan Smith Sko Salg .Brothers B.J. and Justin Upton each homered and had an outfield assist, and the Braves held on for a 4-2 victory over the Philadelphia Phillies on Saturday night. Hvor Kan Man Kjøpe Yeezy i Norge . The 48th-ranked Williams made her first appearance in Dubai since she won her second straight title here in 2010. Shed missed the last three years either because of injury or Sjogrens Syndrome. http://www.yeezysnorge.com/ . Walcott is available for Saturdays home match against Southampton as Arsenal looks to extend its two-point lead at the top of the Premier League. The Gunners are currently the second highest scorers in the league but Wenger insists Walcott will add something extra to his team.Due diligence. It was said at least three times but as the music blared out louder there may have been a fourth one sneaked in. At a media get-together this week, I asked Toronto FC general manager Tim Bezbatchenko about how important it was for the team to scout and recruit better. The 32-year-old nodded his head often throughout my question. He had watched, as an outsider from the league offices, Toronto FC repeatedly throw darts at the transfer market - both domestically and overseas - in the hope they would be able to somehow hit the bullseye. Not surprisingly, watching players on DVDs and getting tips from agents you know well didnt work out. The darts thrown not only missed the board but came back to hit them directly in the face. Designated players turned out to be old, injury-prone and unreliable while most of Torontos non-DP recruits have all been paid far more than the value they gave on the field. "Youd be amazed how many players are recruited without being watched in person but we want to go and see the players, watch them play, talk to them and we have been to many places doing our due diligence," said Bezbatchenko. There it was again. Due diligence. It is one thing to shop carefully when you have little in your pocket but when the pockets are deep, more doors open, increasing the risk of wasting money. It appears a door remained opened the longest in Brazil and it is there where Bezbatchenko and his team decided to invest. The signing of 24-year-old Gilberto Oliveira Souza Junior represents a new era for the club. No one quite knows just how successful the Brazilian forward will be but what is already clear is that he is the face of a new Toronto FC, on and off the field. Gilberto is Bezbatchenkos guy. The GM may have been handed a difficult hand when taking the job but the two aces in the pack were his future designated players and the money he could use from Maple Leafs Sports & Entertainment to attract them here. Aces have been held in the hands of past GMs at this club but far too often, they showed too many people their cards. In an off-season where Toronto FC have attracted a lot of press and attention over the identity of their new DPs, Bezbatchenko and his team deserve tremendous credit at keeping the Gilberto target a secret for as long as they did in Canada. Since the departure of Kevin Payne, Bezbatchenko, MLSE President and CEO Tim Leiweke and head coach Ryan Nelsen have told anyone willing to listen that two designated players will be arriving to play up front for this club next season. Names such as Jermain Defoe, Alberto Gilardino and Samuel Etoo have all been linked with the club, and Defoe appears to have signed ahead of a move in January, but the choice of Gilberto as the second DP over another aging European name takes the club down a different path. It is a path many other MLS clubs have shopped on. The likes of Diego Valeri, Gabriel Torres and Hernan Bernadello are all on a designated player wage in the league but are in their 20s (not a 23 or under DP) and have been signed to play full seasons, and make a significant impact, on the pitch, rather than spending half a season injured lighting up billboards selling tickets. Scouting the likes of a Thierry Henry, Robbie Keane, or a Defoe for that matter, is simple. It doesnt happen. You know how good they are and the work put in to get them is around recruiting and selling your franchisee to them. Adidas Neo Sko. They are outstanding players who make a difference in MLS but the younger, less expensive but potentially just as explosive DPs are a true test of a clubs ability to scout and recruit real talent. And that has taken the clubs recruitment team to Gilberto. The striker arrives in Canada, coming off a season in Brazil where he netted 14 goals for Portuguesa to help them avoid relegation in the final day. He is relatively unknown in North America but two men who know him very well are writers Tim Vickery and Rupert Fryer. "He quite often plays up top on his own, has a nose for goal, is also quick enough to be played behind the defensive line. Doesnt combine a great deal, not really a back to (the) goal player who will bring others into the game," Vickery, BBCs man in Rio, told TSN.ca. "Hes quick, strikes the ball well from distance and has been excellent in front of goal this year, but will arrive in MLS following the first standout season of his career, he could be an excellent signing and clearly has what it takes to score a lot of goals for Toronto, but he is no world beater," Fryer, freelance South Amercian football writer, told TSN.ca. Coming off just one big season in Brazil could lead to some skeptics but Vickery thinks he may have turned the corner: "Confidence is fundamental (with strikers) and now he has had a bigger role - with Portuguesa, where the team performed well above expectations. They played with attacking full backs to stretch the opposing defence to get that ball in behind them early for him to attack and I think he liked that." When asked how he would operate in a front two with someone like Defoe, Fryer said: "He played as a number nine for Portuguesa but Id expect hed be the one charged with dropping behind Defoe if the two teamed up for TFC. The Brazilians pace and willingness to commit defenders one-on-one would make him a better choice for the second striker role." "He has tended to be happier as a lone man up top in a 4-2-3-1. The worry you have with Defoe is both are goal poachers and neither are great combination players," added Vickery. "Not sure if they would be a natural combination off the top and there is not a lot of height in there." How the two new signings connect will be crucial to the teams success and overall structure as a system on the field. It appears both men are finishers rather than creators but those wondering who will supply the strikers should be aware that the requirements of any striker in a good league includes link-up play. The pair will not be standing together on the penalty spot, waiting for the ball, like they are waiting for a bus. In recent years, Defoe has evolved and is actually much more than just a front man who does his damage in the six yard box, or on the shoulders of the last defender. The Englishman enjoys coming deep to link up with teammates and actually showed he was better than an out-of-form Roberto Soldado at that in each of his last two starts for Tottenham in the Premier League, coming deep and drifting to both flanks to be apart of the attack. Should Defoe sign in January, as expected, the attacking duo that Bezbatchenko will have put together may have some work to do as a partnership but at least this time the club will have its aces ready to go when the cards are finally dealt come opening weekend next March. ' ' '